ESCADA

Show me Love // Virtual Experience

Virtual experience to launch the new Escada fragrance “Show me Love”.

Escada, premium brand of the Coty group, entrusted MPA with the creation of a digital showroom for its fragrance Show me Love, in order to complete the retail experience, also designed by our teams, and to create a true 360° journey for this new fragrance.

Dive into this immersive experience to discover the universe of the perfume, interact with its ingredients, its bottle, its communication and buy the perfume at the nearest distributor.

This innovative solution, entirely in 3D, allows you to develop sales, create innovative and potentially viral marketing campaigns, propose an original and interactive training tool, and develop your brand’s CRM and image online.

The Show me Love 360° Customer Experience.

#POSMATERIAL #STORY #DESIGN

1 /The Show me Love Retail Experience.

Red velvet, theater room, backstage, spotlights, all inspired by the world of Broadway, sign the experience imagined by MPA for the podiums, windows and glorification elements of Show me Love. On each of them, the QR code sends back to the digital scene, for a real 360° experience.

#POSMATERIAL #STORY #DESIGN

2 / The Show me Love virtual experience.

The same codes are interpreted in the virtual space, for an immersive and interactive experience in the Broadway universe. To discover the perfume, several touchpoints are proposed: boutique, information on ingredients, visual and video galleries, live chats, forum, games and contests.

#VIRTUALEXPERIENCE #STORY #DESIGN

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Link to nearest distributor

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Video gallery

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Visual Gallery

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Ingredient Bar

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Discovery of the fragrance

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Link to nearest distributor

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Link to nearest distributor

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