ESCADA

Santorini Sunrise // Virtual Experience

Great Escapes, Virtual Escapes
Escada, Santorini Sunrise Digital showroom

For the summer of 2023, Escada invites us to an escapade in Santorini. Retail and virtual concepts meet and evoke a walk under the sun of the mythical island, through an alley lined with churches and houses with emblematic white and blue architecture, covered with bougainvillea.

Santorini Sunrise Experience client 360°.

#POSMATERIAL #STORY #DESIGN

1 /Santorini Sunrise Retail Experience.

The space is reminiscent of the tangled streets of Santorini. As you stroll through, you discover the ingredients of the fragrance, the bottle, the communication and the entire range. At the end of one of them, you can see the caldera with its sheer drop to the Aegean Sea. Protected by a pergola in front of this majestic perspective, the visual of the bottle offers the perfect backdrop to immortalize this journey in the Cyclades offered by Escada.

As for Show me Love, the QR code of the virtual journey is placed on all retail elements, offering customers to complete their in-store experience, and opening new sales opportunities.

#POSMATERIAL #STORY #DESIGN

2 / Santorini Sunrise Love virtual experience.

Same stroll in Santorini for the virtual experience, under a blue sky and a sun at its zenith that draws on the ground the shadow of the pergolas covered with bougainvillea. As you walk down the main alley, you discover the different touchpoints: introduction, store, gallery of visuals, videos of influencers Romina and Iris, ingredients, live chats, forums, games and contests.

#VIRTUALEXPERIENCE #STORY #DESIGN

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Description of each main ingredient

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Discovery of the fragrance

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Link to nearest distributor

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Link to nearest distributor

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Video of influencers Iris & Romina

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Discovery of the fragrance

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